Our story
Somedays was founded out of necessity in 2021. After living with debilitating period pain and endometriosis for years and feeling dismissed in our experiences, we launched somedays with a mission to de-normalize period pain and provide pleasurable, effective relief.
Rooted in the concept of trauma-informed care and backed by the science of sports recovery, we design period pain relief that empowers people to transform their relationship to pain and take control of their body.
For Good. For Pleasure. For You.
Period pain is not normal.
Founded by people like you
The somedays founding team is a mix of queer, disabled, gender diverse people who live with period pain and endometriosis. We are deeply passionate about and committed to the advancement of holistic and inclusive period care.
Ethics
All people deserve to live with dignity and peace. We are committed to the ongoing wellbeing of our team and our greater community through ethical production, sourcing, and collaboration.
Community
There can be no healing without community. Somedays is a safe space for dialogue, exploring our relationship to pain, and validating our experiences with periods.
Sustainability
We believe that the climate crisis is real and are committed to the ongoing reduction of our ecological footprint.
Lux Perry | CEO + Co-Founder
I had my first experience with debilitating period pain when I was hospitalized for it at 9 years old. For the next 15 years, I was passed from physician to physician, trying to find answers and relief. I spent a decade on birth control and other medications to combat the side effects. None of it worked, shaping my adolescence by my experience with period pain and the shame that came with it.
After growing into myself and unraveling the shame I had built up in my body over the years, I finally began my deep dive into research about chronic pain, while improving and healing my sexual wellness. I found relief for the first time in my life. To my surprise, pleasure and embodiment brought me more relief than medication ever did.
Eventually I joined a sports recovery company and learned, for the first time, that period cramps are muscle cramps. This led me to wonder, what if we took the science of muscle recovery and applied it to period pain?
Converging my experiences and teaming up with my co-founders who also suffer from chronic pain, we launched somedays in 2021. Now, we offer the most comprehensive period pain relief line in North America. Our team looks forward to helping people find real relief, advocating for their stories, and transforming their relationship to pain – through the power of pleasure.